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Media
Contact:
Tim Ahlers, Director of Marketing and Community Relations
319-688-7340 or e-mail: tim.ahlers@mercyic.org
MERCY IOWA CITY COMMUNITY
NEWSLETTER RECOGNIZED NATIONALLY FOR EXCELLENCE
May 29, 2008/Iowa City,
IA: The Mercy Iowa City quarterly newsletter, Healthy Directions,
was recently honored for excellence in the 2008 Aster Awards. The
publication won a gold award in the external newsletter/series category.
Free subscriptions
to Healthy Directions are available to all residents of southeast
Iowa. Subscribe to newsletter,
or call Mercy On Call at 358-2767.
The Aster Awards, one
of the largest competitions of its kind, is hosted by Marketing
Healthcare Today and Creative Images, Inc. to recognize healthcare
professionals for excellence in their advertising/marketing efforts.
The 2008 Aster
Awards competition received approximately 3,000 entries from across
America. Participant’s entries competed against similar-sized
organizations in their category. Entries must score at least in
the top 85% to receive an award. Entries that win a gold award have
gained a score between 95 and 99 percent from judges. Judging criteria
includes creativity, layout and design, functionality, message effectiveness,
production quality and overall appeal.
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